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Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technologySpotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketingWFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
Read more about "WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation"Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023
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Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
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Marketing technologyMarketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
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Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Diversity & InclusionConsumer insightData & analyticsConsumer Insights needs an inclusive approach too
Read more about "Consumer Insights needs an inclusive approach too"Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Media transformationMarketing effectivenessDemystifying marketing effectiveness
Read more about "Demystifying marketing effectiveness"Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
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Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Read more about "Media Forum Meeting Overview (20th October 2022)"Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing technologyMarketing technologyMarketing technologyDitch the metaverse FOMO
Read more about "Ditch the metaverse FOMO"Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
Our upcoming events
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Open to all GARM members
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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For global/regional in-house agency leaders and specialists
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Open to all GARM members
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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