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Industry issues
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Digital policyDGX meeting overview (June 2023)
Read more about "DGX meeting overview (June 2023)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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“We all benefit when organisations treat everyone equally”
Read more about "“We all benefit when organisations treat everyone equally”"WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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Digital policyIf Artificial Intelligence can end humanity, just imagine what it can do for marketing!
Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Diversity & InclusionThis Pride month, brands have an important choice to make
Read more about "This Pride month, brands have an important choice to make"What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Food marketingSelf-regulationMarketing to childrenResponsible Food Marketing Policy – WFA key messages
Read more about "Responsible Food Marketing Policy – WFA key messages"WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children
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Marketing to childrenRAC Programme Meeting Overview (May 2023)
Read more about "RAC Programme Meeting Overview (May 2023)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
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Digital policyMarketing lawPAG Meeting Overview (May 2023)
Read more about "PAG Meeting Overview (May 2023)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.
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Digital policyMeta Q&A on privacy and advertising
Read more about "Meta Q&A on privacy and advertising"A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Digital policyOverview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
Read more about "Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023."WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing lawWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
Our upcoming events
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Open to all GARM members
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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For global/regional in-house agency leaders and specialists
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Open to all GARM members
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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