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I subscribeMedia Governance & Guardianship
Media Governance & Guardianship
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ChannelsMarketing procurementBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technologyBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
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Ad fraud & verificationDigital transformationSurvey on digital media auditing
Read more about "Survey on digital media auditing"Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
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ChannelsIntegrated marketingSurvey Results: Transmedia and multiscreen marketing
Read more about "Survey Results: Transmedia and multiscreen marketing"Contains results from an online survey amongst members of WFA’s IMC and Media Forums.
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Media governanceAgency managementAgency rostersMarketing procurementOrganisation & structureBenchmark on splitting strategic media planning from buying
Read more about "Benchmark on splitting strategic media planning from buying"Benchmark survey on whether clients have currently or previously aligned strategic media planning with a full service/creative…
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Media governanceAgency rostersOrganisation & structureSurvey on media management in the US
Read more about "Survey on media management in the US"Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…
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ProgrammaticAgency managementData & analyticsGuide to Programmatic Media (2014)
Read more about "Guide to Programmatic Media (2014)"An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safetyWFA Media Charter (2008)
Read more about "WFA Media Charter (2008)"This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…
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Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
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